Although electromobility progresses and gains visibility, many drivers in Spain have not yet led the passage to the electric car, not due to a lack of offer, but from a lack of information.
This is reflected in the “Peugeot 2025: Present and Future of the Automotive Sector” study, which shows a striking fact: only 7% of Spanish drivers claim to have sufficient knowledge of electric cars.
Costs, burden and maintenance: the unknown aspects
Despite the further development of electromobility, the study shows that there are still many doubts about essential aspects. Maintenance costs the list, whereby 45% of Spaniards claim not to be clear how much it costs for the maintenance of an electric car.
There are other doubts such as the costs of the load (36.5%) or the presence of free load points (29.6%). There is also a considerable percentage of people who are not clear whether there are special workshops for this type of vehicles (27.4%) or how their batteries are manufactured and recycled (27.4%).
Other aspects that create uncertainty are charging time (25%) and the real environmental impact (24.4%). Autonomy (20%) and freight options at home also appear to be frequent doubts such as installing your own points and their costs (16.4%). Finally, possible incentives or government aid for purchase (15.2%).
Autonomy continues to create doubts
When assessing the purchase of an electric car, the most frequently mentioned barriers remain two: autonomy and load infrastructure. 65.4% of the respondents have not made long trips without being afraid of leaving the battery, and 58.2% state that they have no load points near their house or work.
These fears are emphasized during conversation on long trips: 44.7% would not be carried out in electrical, since they have to stop too often, and 23.8% would avoid them due to a lack of loaders on the way.
“Today the challenge is not in technology, but how it is understood. The electric car is already a reality, but many Spaniards do not see it because of ignorance. In Peugeot, we want to complete this distance with clear, useful and accessible information for everyone,” says Alberto Extramiana, Marketing Director of Peugeot Spain.
Two generations, two ways to understand the electrical system
The study also indicates a clear generation difference. Young people under the age of 30 are more open to this type of mobility, but are not freed from doubts.
44.8% do not know the maintenance costs, 41.4% do not know how much it costs to load an electric car, 31% do not know that load time and 20.7% do not make the real environmental impact clear. In addition, only 10.3% indicate that they have enough knowledge of this type of vehicles.
The drivers of more than 50 years, on the other hand, focus on the structural and practical. 51.5% do not know how much it costs to maintain an electric car, 28.7% doubts about the existence of specialized workshops and 28.3% do not know how your batteries are manufactured and recycled. Only 4.2%, 6 percentage points less than the youngest, claim to have sufficient knowledge, which converts the lack of information into an important barrier.
In short, in the words of Alberto Extramiana: “The technology has progressed much faster than the perception of the consumer. For Peugeot, the real challenge is that this innovation is understandable.”
Peugeot answer: autonomy and solutions for day by day
In order to reduce this knowledge gap, Peugeot is already taking steps to change the electric car. The range has the new E-3008 and E-5008, especially in its “long-distance” versions, which reach up to 700 and 668 kilometers, which is among the power with the greatest range of the market.
In addition, the brand offers practical solutions such as the installation of house loaders, fast charging systems that restore 80% of the battery in half an hour or tools such as the Mypeuge app with which you can organize travel and control the condition of the vehicle in real time. A commitment to really make innovations within reach of everyone.
All of this contributed to the growth of the brand in Spain, where Stellantis has reached the 1st place in the pure electrical segment. Peugeot is the fastest brand when he has reached the 4th place in the ranking, especially thanks to the behavior of Peugeot E-2008, which is one of the 10 best-selling units sold with 50,000 units.
