TLDR
Toyota officially launched the Crown Estate in Japan and completed its four-model Crown family. This premium-wagon-SUV offers an impressive supply company with a maximum freight capacity of 1,470 l, in efficient hybrid (20.3 km/l) and plug-in hybrid versions (20.0 km/l) and begins at 6,350,000 yen. Toyota projects the monthly turnover of 1,500 units, which potentially revives the market position of the venerable namesake.
The crown type has been a luxury standard of Toyota for 70 years and started as a flagship sedan in 1955. It has produced an impressive selection of variants with unmistakable names such as Crown Majesta, Crown Royal and Crown athlete throughout its history. The new crown estate is the last piece of Toyota’s fourteenth approach to revive this premium brand and offers unmistakable features that strengthen the listing of Toyota in the premium car segment. The Toyota list now includes this versatile real estate model, which aims at 1,500 monthly sales, which significantly strengthens the overall crown portfolio in our sales diagrams.
What is the Toyota Crown Estate?
The Toyota Crown Estate is a premium car SUV crossover of 4,930 mm × 1,880 mm × 1,625 mm, which completes the four-model crown setup of Toyota in 2022. It brings a convincing mix of luxury and functionality to the Namplate.
Toyota describes it as a “mature active cabin” and combines the worthy character -crown enthusiasts who expect real benefits for active lifestyles. The estate is strategically positioning between traditional cars and SUVs and offers the clever luxury experience of the crown and at the same time offers significantly improved freight capacity and flexibility compared to the limousine variant. This characteristic combination of premium characteristics and practices helps Toyota’s list to address a wider audience in the luxury segment.
How does the crown estate work and what are your specifications?
The Crown Estate offers two drive lines: a 2.5 l hybrid that delivers 20.3 km/l fuel fuel fuel fuel and a plug-in hybrid with 89 km electrical area with 20.0 km/l efficiency. Both are included with the E-Four all-wheel drive system from Toyota for improved all-weather functions.
Under the skin, the property uses the GA-K platform from Toyota with striking 21-inch wheels that give a touch of presence. Toyota has implemented a dynamic rear steering and the adaptive variable -fitting systems for a sophisticated driving experience. The hybrid version (estate Z) contains a front engine with a 50% more output than other crown models, while the plug-in hybrid (Estate RS) strategically positions its battery with high density under the ground in order to maintain the interior without compromise on the electrical range. These functions position the property as one of the most advanced models in the premium line -up of Toyota.
How much cargo space does the crown estate offer?
The Toyota Crown Estate offers 570 liters of loading room with rear seats and 1,470 liters with folded seats with an industry extension that creates a completely flat two-meter charging floor-a significant advantage in this segment.
This freight capacity exceeds this considerably in other crown models and positions the estate competitive in the Premium car category. The innovative mechanism of the Extension Board creates a versatile space that offers a wide range of lifestyle activities. Toyota has taken up carefully integrated pull-out deck chairs and a table that is kept discreetly in the vehicle, which improves the attractiveness for outdoor enthusiasts and at the same time maintains the refined interior aesthetics that is expected by the crown types. These premium functions contribute to distinguishing the property in Toyota’s installation of more mainstream car offers.
How much does the Toyota Crown Estate cost and when will it be available?
The crown estate begins at 6,350,000 yen ($ 43,000) for the hybrid z model and 8,100,000 yen (55,000 USD) for plug-in hybrid rs. From now on it is available in Japan with subscription options, from 77,440 yen monthly-complicated pricing for its segment.
Production focuses in the Toyota work with immediate availability on the Japanese market. The Kinto subscription service offers an alternative owner path that can address certain consumers. The hybrid requires a seven -year obligation of 77,440 yen per month (8,814,960 yen), while the PHEV begins with 103,620 yen (11.014,520 ¥) per month. These packages include maintenance, insurance and taxes that may simplify ownership for those who prefer foreseeable monthly costs. The price of the Crown Estate is firmly in the premium segment of the Toyota line -up and reflects its upscale functions and advanced technology.
Will the crown estate come to North America?
Toyota has not announced North American plans for the crown estate, but the current availability of the Crown Crossover in the US markets indicates expansion potential. The car-crossover format could find an receptive audience among the premium buyers.
Toyota was selectively about which crown models reach international markets. The combination of luxury, benefit and electrified drive strand factors by the estate matches well with the developing North American consumer preferences. The relative success of the crown crossover in our sales tracking could influence Toyota’s decision to expand the list with this versatile real estate variant. If the property is brought to North America, he would give Toyota’s list a distinctive premium car option that is currently lacking this body style in most markets outside of Japan.
Sales analysis of GCBC
Based on our sales data tracking, Toyota’s goal of 1,500 monthly Crown Estate units in Japan appears realistic. Similar premium car/crossovers usually reach 10,000 to 15,000 annual units in important markets-one viable niche in the premium segment.
The Crown Estate is a strategic reaction to changing market dynamics that we have observed in the premium category. Toyota is expanded beyond the traditional limousine format that has defined the crown for decades, and recognizes the global shift in consumer preferences that have consistently documented our sales figures through the manufacturers.
The four-model crowns offers the potential to increase the performance of the entire crown after years of challenges on the limousine market. The property is expressly aimed at the Premium car/crossover segment in which European brands have traditionally dominated, which brings the call of Toyota for reliability, advanced hybrid technology and competitive prices for this category. This expansion strengthens the listing of Toyota in a segment in which the brand historically only had limited offers.
At Goodcarbadcar we monitor the sales performance of the Crown Estate against the internal goals of Toyota and competing models. Check out our monthly updates because this unmistakable addition to the Crown family sets your market position.
(Photo credit: Toyota Global Newsroom)
