By the first quarter of 2025, the best cars in Mexico will be reflected in a clear preference for national production models and consolidated brands.
Next, the ranking of the 10 most marketed vehicles is presented between January and March 2025:
Nissan Versa – 24,235 units
Chevrolet Aveo – 15.443 units
Nissan NP300 – 15.097 units
Kia K3 – 13.129 units
Nissan March – 8,348 units
Nissan Kicks – 6,909 units
Mazda 2 – 6,741 units
Volkswagen Virtus – 6.742 Unidades
Mazda CX-30-607 units
MG5 – 4,730 units
Outstanding trends:
Nissan domain: The Japanese brand leads with four models into the top 10 and highlights the Versa as the best vehicle.
National Production: Models such as Nissan Versa, NP300, March, Kicks, Mazda 2 and CX-30 are compiled in Mexico, which strengthens the preference for local production vehicles.
Growth of emerging brands: MG engine, Chinese origin, manages to position itself with the MG5 model in the TOP 10, which reflects growing acceptance on the Mexican market.
Preference for limousines and sub -compacts: Due to their efficiency and accessible costs, Mexican consumers continue to choose vehicles from limousines and subcompact vehicles such as Chevrolet Aveo and Kia K3.
These trends show that, despite the entry of new brands and models, Mexican consumers preserve their trust in established brands and locally produced vehicles.
Key Nissan leadership factors in Mexico
Nissan heads car sales in Mexico for several strategic and operational reasons that consolidated their position as the number one brand in the country in 16 successive years.
Large distribution and service network
With more than 230 sales and service points across the country, Nissan offers a national cover that facilitates access to its vehicles and after the sale of services and creates trust and comfort for consumers.
Local production and models that are adapted to the market
Nissan has production facilities in Aguascalientes, where it produces popular models such as the Nissan Kicks 2025 that not only deliver the national market, but also export them to more than 70 countries.
This local production enables vehicles to offer competitive prices and adapted to Mexican consumer preferences.
Accessible financing options
Thanks to its Finance Credinissan, the brand has made access to vehicles easier through attractive financing options, which has contributed significantly to increasing sales.
Brand and brand recognition
At more than 50 years in Mexico, Nissan built a solid reputation based on the quality and reliability of his vehicles, which strengthened the loyalty of its customers and its market position.
Diversity of models and guidance in key segments
Nissan offers a wide range of vehicles that cover different market segments, including compact and sub -compacts, collection and compact SUVs, which enable him to meet the different needs of Mexican consumers.
Customer -centered strategy
The brand focuses on understanding and anticipating the needs of its customers and adapting its product range and services to meet the expectations of the Mexican market.
Together these factors have made it possible to maintain its sales management in Mexico and consolidate its position as one of the most reliable and preferred automobile brands by the country’s consumers.
