Toyota wants to start a small truck on the USA and Canada market (probably arrives in Mexico).
Long before Ford launched the popular Compact Maverick Truck in 2021, the Advanced Product Strategy team of the Toyota was already planning a small truck under the Toyota Tacoma Superventas.
Toyota was already in this situation: The predecessors of the modern toms were really compact and economic trucks, as can be seen above and below, and the documentation is still there.
Toyota has devoted so many years to study the smallest truck, the Cooper Ericksen, director of Toyota Motor North America, jokes that he needs a sticker for the bumper of his tundra, the “compact truck or nothing” says.
Toyota is already building it …
The good news: a small truck will arrive. «Decisions have already been made. The question is whether we can integrate it. It is not a question of “yes” at that time, “said Ericksen.” We studied a lot. We devote ourselves to her. We will discover how it works ».
Progress was made. The platform and drive system of the future truck are practically defined.
It is built with Monocoque body using TNGA components that are used in practically all Toyota trucks and can use the Toyota Hybrid ProPULSION System.
It will be a real Toyota truck, similar to the Tacoma, the medium -sized and body bath and in full size Toyota.
His competitors
It has to face that of Good Sale Ford Maverick and the low sale of Hyundai Santa Cruz, which will disappear my probability after leaving the Toyota market and possibly other competitors such as GM, RAM and Honda in this segment.
This confirmation came from Mark Tempin, director of operations by Toyota in the USA, who said in statements to Bloomberg that the company analyzed the development of a compact truck that will be confronted with these rivals and others that can arise in the future.
How will it be?
A Japanese manufacturer manager said the project had great potential: “We could have enormous success in this segment. It is only a matter of time,” he said. The possible new collection still arouses questions about his configuration.
The US special media discusses whether it takes a structure with traditional chassis such as the Hilux champion or whether it opts for a monocoque design derived from Corolla. (We believe that it will be, especially for lower consumption).
This last option becomes strengthened because future competitors have this type of construction that offers a handling experience closer to an SUV.
Source: USA Today – several
