The new team of Cadillac Formula 1 has announced its official team logo in a cinematic teaser video, which was presented during an event with stars at the 2025 Miami Grand Prix. The team was connected to the FIA formula 1 World Championship network in 2026 and was the focus of the Queen in South Beach, Miami, and organized a top-class start that corresponded to the luxury and the ambitation of the brand.
The exclusive event organized by the actor and former NFL star Terry Crews brought out the motorsport kings, including Mario Andretti and ex-ferrari F1 winner Eddie Irvine. An essential highlight of the evening was the first insight into the team’s bold branding, a visual representation of Cadillac’s input to the climax of global motorsport.
General Motors entered Formula 1 with a 350-person team through his legendary luxury brand Cadillac to compete against elite names such as Ferrari, Mercedes-AMG, McLaren and Red Bull Racing. The entry is supported by a partnership with TWG Motorsports under the direction of Dan Towriss and born from the Andretti Global Organization, which takes part in the Indycar series and the Formula World Championship.
The brand’s branding comes from Cadillac’s rich heritage and American identity and brings a new voice to the traditional European landscape of Formula 1.
“Cadillac is an honor to share the F1 stage with the best luxury brands from all over the world,” said GM President Mark Reuss. “It is a brand whose legacy is on and next to the route full of innovation, technological precision and timeless beauty. Our journey was long, but from the beginning it was about ambition … Audacity … and now acceleration.”
The team director Dan Towriss also spoke to Formula 1: “It was a long journey, and when we said we were building a Formula -1 team, we were told that” too heavy, too ambitious and too long to do it “, but every” no “focus … every time we were in an obstacle, we just found a new way.
As the 11th team in the 2026 formula -1 network, the speculation about the driver constellation of Cadillac has intensified. The American Indycar star Colton Herta remains a strong candidate, while a huge amount of gathered outside the Miami event and chants of “Get Check!” Repeated. To support Sergio ‘Check’ Perez after leaving Red Bull Racing at the end of last season.
Cadillac has appointed the experienced F1 character Graeme Lowdon as a team leader and will start with the race with Ferrari Power Units by 2029 if the GM performance drive strands take over as fully approved by FIA F1 provider of the F1 providers.
With the unveiling of his branding, Cadillac gave the tone for a groundbreaking chapter in luxury performance and American motorsport.
Source: Cadillac, X
